M & F Casuals

M&F Casuals has a strong and loyal fan base in lower Alabama. Specializing in women’s clothing, shoes and accessories, this small boutique has a friendly atmosphere that instantly makes you feel at home. In fact, the sales team is so inviting and helpful, you feel like you have walked into your best friend's living room rather than a clothing store! That unique feeling has been the key to this family-run store's popularity for more than 52 years in downtown Fairhope.

Ann and Marc Miller proudly "found" Fairhope in 1973 and opened their women's boutique downtown.  The Fairhope store was a trendsetter right from the start. The design and remodeling of the store in 1993 transformed its historic building to become the charming, welcoming storefront you see today, and its unique style influenced the architectural renaissance of the downtown Fairhope area that has blossomed ever since. In keeping with the spirit of the community as a vacation destination, M&F Casuals has been serving up southern hospitality and elegant clothing, jewelry and shoes ever since.

The Millers' daughters carry on their legacy and are the 4th generation to run the business. Sisters Barbara Miller Levitt and Carol Miller Eberlein grew up in the store, playing in the backroom and spending weekends running down the street to the pier while their parents oversaw store operations. Both left the area for different careers before returning to Fairhope to carry on the family tradition when their parents retired.