Posted 02/03/2026 in GENERAL
Global Chains, Local Gains!

Global Chains, Local Gains!


Auburn just picked up a pretty cool feather in its business cap! Germany’s century-old chain maker KettenWulf is investing in a new East Alabama operation, marking the company’s first U.S. manufacturing footprint and reinforcing Auburn’s growing reputation for advanced industry. For Alabama’s business crowd, this isn’t a small flash in the pan; it’s another sign the state can snag international investment and grow advanced manufacturing on its own ground.

Here’s What’s Coming to Auburn

  • A $34 million manufacturing facility focused on high-performance conveyor and drive chains
  • Around 70 new jobs tied to advanced manufacturing roles
  • KettenWulf’s first U.S. manufacturing operation, with room to grow its American presence

Built for Heavy Industry

KettenWulf specializes in high-performance conveyor and drive chains used in demanding industrial environments, including logistics, automotive, and manufacturing operations. Producing these components in Auburn places the company closer to U.S. customers while tapping into a workforce already familiar with precision manufacturing. State and local leaders praised the decision as proof that East Alabama can compete for specialized, high-skill projects, not just volume production. 

Why Alabama Businesses Should Care

KettenWulf’s arrival strengthens Auburn’s advanced manufacturing identity and adds depth to the local supply chain. Global suppliers often bring ripple effects, from new vendor relationships to increased demand for logistics, maintenance, and technical services. Just as important, these jobs help anchor skilled workers in the region, giving other employers access to experienced talent.

KettenWulf’s move signals confidence in East Alabama’s ability to support advanced manufacturing. As more companies look for stable, skilled, and well-connected places to invest, Auburn’s track record keeps getting stronger!

Alabama means business. Discover more companies leading the way at guidetoalabama.com/business-consulting