Jewelry By Design: A Cut Above the Rest

Nestled in the heart of Auburn, you’ll find Jewelry by Design: the only free-standing, family-owned and operated jewelry store in the Auburn/Opelika area. Established in 1995 by Mark and Tammy Nelson, Jewelry by Design is a full-service jewelry store specializing in classic and modern styles, custom jewelry, and quality repair services. It’s not just about what they do; it’s how they do it. 

When it comes to shopping for jewelry, you want to shop with someone who knows jewelry. Unlike many stores, all work at Jewelry by Design is completed on premises in their design and repair studio, never shipped off. “Why wait weeks for what we can do in days?,” says co-owner Tammy Nelson. They employ three full-time jewelers and highly trained sales staff, so you can have peace of mind that your jewelry is always in good hands. From minor repairs to a complete renew and redo, they’ll ensure your piece is just right. Every piece is thoughtfully crafted, whether you’re restoring grandma’s pendant or designing your bride-to-be’s dream ring. They offer an extensive selection of natural diamond and genuine gemstone jewelry in many price points. And as an officially licensed Auburn University jeweler, they create exclusive AU pieces you won’t find anywhere else, making them a one-stop shop for meaningful gifts and milestones.

Jewelry by Design is more than a place to shop for or have your jewelry repaired…it’s where your vision comes to life. There’s no surprise that they just won a 2025 Best of Alabama Award. They’ve also crafted a rare gem: a place where expert craftsmanship and excellent customer service come together; neither compromised. 

Contact

Phone: 334-821-9940

Location: 590 N. Dean Rd., Auburn, AL 36830

Email: sales@jewelrybydesignauburn.com

Website: www.jewelrybydesignauburn.com