Roll Tide & Raise a Glass!

Fall in Alabama means two things: college football and spirited opinions about college football. But this year, there’s a third contender shaking up the tailgate scene…and it’s coming in a glass bottle!

Conecuh Brands, the folks behind Clyde May’s Whiskey and the soon-to-open Clyde May’s Distillery in Troy, just scored a touchdown of branding brilliance. This fall, they’re teaming up with all three of Alabama’s major football powerhouses—Auburn, Alabama, and Troy—to bring tours, tastings, and more to game day. This deal isn’t just about logos on drink coasters; it’s a playbook-worthy move in regional marketing that blends local pride with SEC-sized visibility.

Each school’s partnership will look a little different (this isn’t your off-the-shelf sponsorship deal). Expect bespoke campaigns and co-branded promotions that fit each campus culture—Bama’s big-stage swagger, Auburn’s homegrown charm, and Troy’s rising star energy.

Why This Matters (and Not Just to Whiskey Fans)

For business leaders in Alabama, this is a case study in cultural alignment. Clyde May’s isn’t importing cool from the coasts—it’s aging it in oak barrels right here at home and serving it up with SEC credentials. In a landscape where loyalty is everything, this kind of alignment with beloved institutions isn’t just smart—it’s gold-medal local branding.

And let’s be honest: football fans are brand-loyal like few others. Marry that loyalty to a product that’s already a favorite at cookouts and corner bars, and you’ve got a recipe for deepened engagement on and off the field.

Here’s what’s in the glass:

• Co-branded merchandise and game day experiences: Think tents, tastings, and maybe a limited-edition bottle or two.
• Hospitality integrations at select games, aka the fanciest tailgate you’ve ever been invited to!
• Seasonal promotions that turn Clyde May’s into a rallying cry—just add ice and a touchdown!

Bottom Shelf? Hardly.

Clyde May’s has long been part of Alabama’s culinary and cultural story. But this move plants the brand squarely at the intersection of tradition and strategy. It’s local, it’s smart, and it might just make you reach for a glass next time you yell War Eagle, Roll Tide, or Go Trojans!

Just remember: sip responsibly!

Want to raise a glass to more Alabama-made magic? Check out our full lineup of top-shelf Alabama distilleries at www.guidetoalabama.com/distilleries!